[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.eles-solar.cz\/mezinarodni-marketingovy-vyzkum\/#Article","mainEntityOfPage":"https:\/\/www.eles-solar.cz\/mezinarodni-marketingovy-vyzkum\/","headline":"Mezin\u00e1rodn\u00ed marketingov\u00fd v\u00fdzkum","name":"Mezin\u00e1rodn\u00ed marketingov\u00fd v\u00fdzkum","description":"Mezin\u00e1rodn\u00ed marketingov\u00fd v\u00fdzkum je prov\u00e1d\u011bn\u00fd zejm\u00e9na z toho d\u016fvodu, aby p\u0159ipravil komplexn\u00ed podklady pro strategick\u00e9 a operativn\u00ed rozhodov\u00e1n\u00ed, kter\u00e9 by m\u011blo napom\u00e1hat k mezin\u00e1rodn\u00edmu rozvoji … ","datePublished":"2025-03-03","dateModified":"2023-04-27","author":{"@type":"Person","@id":"https:\/\/www.eles-solar.cz\/author\/#Person","name":"eles-solar.cz\n","url":"https:\/\/www.eles-solar.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/9bbe1b3bd68cf5b616cc697a459b86e3be4df6c120806baf939f8aad94b0a3d6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9bbe1b3bd68cf5b616cc697a459b86e3be4df6c120806baf939f8aad94b0a3d6?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"eles-solar.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.eles-solar.cz\/wp-content\/uploads\/img_a314213_w1742_t1524989904.jpg","url":"https:\/\/www.eles-solar.cz\/wp-content\/uploads\/img_a314213_w1742_t1524989904.jpg","height":0,"width":0},"url":"https:\/\/www.eles-solar.cz\/mezinarodni-marketingovy-vyzkum\/","about":["Business"],"wordCount":394,"articleBody":"Mezin\u00e1rodn\u00ed marketingov\u00fd v\u00fdzkum je prov\u00e1d\u011bn\u00fd zejm\u00e9na z toho d\u016fvodu, aby p\u0159ipravil komplexn\u00ed podklady pro strategick\u00e9 a operativn\u00ed rozhodov\u00e1n\u00ed, kter\u00e9 by m\u011blo napom\u00e1hat k mezin\u00e1rodn\u00edmu rozvoji podniku. D\u00edky komplexn\u00edmu mezin\u00e1rodn\u00edmu v\u00fdzkumu by m\u011bla b\u00fdt omezena rizika vznikaj\u00edc\u00ed z chybn\u00fdch rozhodnut\u00ed. \u00dakolem ka\u017ed\u00e9ho v\u00fdzkumu je p\u0159edev\u0161\u00edm sb\u011br a t\u0159\u00edd\u011bn\u00ed informac\u00ed, jejich n\u00e1sledn\u00e1 anal\u00fdza a spr\u00e1vn\u00e1 prezentace. Na zahrani\u010dn\u00edm trhu je v\u0161ak marketingov\u00fd v\u00fdzkum jist\u00fdm skokem do nezn\u00e1ma, nebo\u0165 na n\u011bm v\u011bt\u0161inou nem\u00e1me zku\u0161enosti.   Odli\u0161nosti mezin\u00e1rodn\u00edho marketingov\u00e9ho v\u00fdzkumu od tuzemsk\u00e9ho: 1. nov\u00e9 podm\u00ednky \u2013spojen\u00e9 s p\u0159ekro\u010den\u00edm hranic, jsou kladeny nov\u00e9 n\u00e1roky t\u00fdkaj\u00edc\u00ed se zejm\u00e9na celn\u00edch, mzdov\u00fdch \u010di dopravn\u00edch podm\u00ednek, z\u00e1rove\u0148 se projevuj\u00ed rozd\u00edly v mezin\u00e1rodn\u00ed dokumentaci a mnoho dal\u0161\u00edho. 2. nov\u00e9 prost\u0159ed\u00ed \u2013marketingov\u00e9 prost\u0159ed\u00ed je naprosto odli\u0161n\u00e9. Projevuj\u00ed se kulturn\u00ed, politick\u00e9, soci\u00e1ln\u00ed \u010di jazykov\u00e9 odli\u0161nosti. 3. nov\u00e9 faktory \u2013u\u017e samotn\u00fd vstup na nov\u00fd trh znamen\u00e1 velk\u00e9 mno\u017estv\u00ed nov\u00fdch faktor\u016f ovliv\u0148uj\u00edc\u00edch podnik\u00e1n\u00ed. 4. nov\u00e1 konkurence \u2013nov\u00fd trh je spojen\u00fd s rostouc\u00ed konkurenc\u00ed, proto bude boj o vytvo\u0159en\u00ed pozice na trhu mnohem n\u00e1ro\u010dn\u011bj\u0161\u00ed.  Oblasti, ve kter\u00fdch je nej\u010dast\u011bji prov\u00e1d\u011bn\u00fd mezin\u00e1rodn\u00ed v\u00fdzkum: \u00b7 v\u00fdzkum mezin\u00e1rodn\u00edho prost\u0159ed\u00ed \u2013 jedn\u00e1 se v podstat\u011b o marketingovou situa\u010dn\u00ed anal\u00fdzu zkoumaj\u00edc\u00ed ekonomick\u00e9, politick\u00e9, legislativn\u00ed, soci\u00e1ln\u011b-kulturn\u00ed, demografick\u00e9 \u010di technologick\u00e9 faktory. \u00b7 v\u00fdzkum konkurence \u2013 m\u00e1 za \u00fakol odhalit zejm\u00e9na postaven\u00ed tuzemsk\u00e9 i zahrani\u010dn\u00ed konkurence na konkr\u00e9tn\u00edm trhu. Zkoum\u00e1 se jejich positioning, segmenta\u010dn\u00ed strategie, v\u00fdrobkov\u00e1 politika, cenov\u00e1 a distribu\u010dn\u00ed politika, komunika\u010dn\u00ed mix a mnoho dal\u0161\u00edho. \u00b7 potenci\u00e1l nov\u00e9ho c\u00edlov\u00e9ho trhu \u2013 tento v\u00fdzkum je spojen\u00fd zejm\u00e9na z hlediska odhadu velikosti prodej\u016f. Proto mohou b\u00fdt na jeho z\u00e1klad\u011b vypracov\u00e1ny marketingov\u00e9 c\u00edle, odhady obrat\u016f, pod\u00edlu na trhu, apod. \u00b7 \u00fa\u010dinnost zvolen\u00e9 marketingov\u00e9 strategie \u2013jedn\u00e1 se o anal\u00fdzu zam\u011b\u0159uj\u00edc\u00ed se na vhodnost zvolen\u00e9ho marketingov\u00e9ho mixu a na vyhodnocen\u00ed, zda jsou vynalo\u017een\u00e9 prost\u0159edky pou\u017eity efektivn\u011b.                                                                                                                                                                                                                                                                                                                                                                                         4.2\/5 - (4 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Mezin\u00e1rodn\u00ed marketingov\u00fd v\u00fdzkum","item":"https:\/\/www.eles-solar.cz\/mezinarodni-marketingovy-vyzkum\/#breadcrumbitem"}]}]